VERUD Research & Insights is an outcome based governance research and intelligence firm, specializing in outcome-based governance research, supporting governments, institutions, and organizations in designing better policies, strategies, and performance systems.
Outcome-Driven Research & Intelligence
for Policy, Governance, and National Strategy
VERUD is a research and intelligence firm specializing in outcome-based governance analysis, statistical systems, and decision frameworks for governments and institutions operating in complex environments.
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“I had a great experience with Verud from start to finish.”
Phil MartinezStrategy Collaborator
Research-Led Intelligence for Complex Decision-Making
Holistic Approach
Beyond data lies a symphony of insights conducted by a maestro of diverse sectors.
Customized Solutions
Tailoring brilliance without boundaries.
Advanced Technology Integration
Futuristic insights grounded in diverse wisdom.
Rapid Turnaround
Entrepreneurial efficiency meets the dynamic world of business.
Outcome-Based Governance, Analytics, and Strategy
Our work focuses on outcome-based governance, statistical systems, KPI frameworks, forecasting, and decision intelligence. We help leadership teams move beyond activity-based metrics toward measurable, real-world impact.
VERUD operates at the intersection of research, analytics, and governance, drawing on experience across national tourism strategy, public-sector reform, and cross-government data ecosystems in regions including the Middle East and emerging markets.
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Vebhav Sharma is a seasoned tourism specialist with over 16 years of experience in the Gulf, including Qatar and UAE. He has provided government advisory for diverse countries, implementing destination strategies at both city and country levels. Recognized for his innovative contributions, Vebhav was identified as innovative government employee in 2019 and a distinguished manager in 2020 by a prestigious government excellence program. He successfully forecasted destination KPIs with 99.6% accuracy during the COVID-19 pandemic and implemented a revenue strategy that secured top rankings within the UAE and GCC region. Vebhav's expertise also includes standardizing tourism fee structures and receiving numerous accolades, including a Service Excellence Award and recognition for outstanding performance. His qualifications include a degree and diploma in hospitality, a diploma in computer science, and 51 certifications from prestigious institutions such as Harvard University, NASBA, eCornell, PMI, and the Hyatt School of Learning. As a thought leader and certified coach, Vebhav excels in stakeholder communication, fostering relationships with major consultancy firms, organizations, and government bodies within the tourism industry. His comprehensive approach integrates analytics and technology to deliver actionable insights and strategic guidance.
Deepak oversees the operational excellence at VERUD Research & Insights. With a robust background in operations management and experience of more than 12 years, Deepak ensures that our projects are executed efficiently and effectively. His skills in process optimization, resource management, and team leadership are pivotal in maintaining the high standards of service delivery that VERUD is known for.
Devi brings extensive experience of 14+ years in commercial strategy and business development to VERUD Research & Insights. With a background in hospitality & tourism, Devi holds degree from Les Roches School of Hotel Management Switzerland along with Management Program in the USA, has successfully led commercial initiatives, driving revenue growth and market expansion. Her expertise in strategic planning, market analysis, and client relationship management ensures that VERUD’s commercial operations are aligned with our clients' needs and industry trends.
Supporting institutions in navigating complexity with clarity, evidence, and accountability.
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